Business idea and vision

Our business idea and vision for the future
At Norske Backer, we have recently renewed and updated our business idea and vision. These are not just words on paper; they are a clear guideline for how we run our business today, and how we will shape tomorrow. These changes reflect our commitment to innovation, customer satisfaction and sustainability.

Our business idea: Your partner in electric heating
Our new mission statement is closely aligned with our current operations and serves as a clear guide to how we will achieve our ambitious goals. It reads as follows:

“Norske Backer must supply both tailored and standardized products and components for electric heating, in order to satisfy the customers’ needs and wishes. We deliver durable, high-quality products, developed with the help of long experience and high expertise. Through our project Backer Switch, we also want to help other businesses with the transition to the use of renewable energy rather than fossil fuels. Our largest customers mainly belong to various forms of process industry, maritime and the oil and gas industry.”

In practice, this means that we:

Offering a breadth of solutions, from unique customizations to reliable standard products.
Prioritizing durability and quality, built on our long experience and deep expertise in the industry.
Is an active contributor to the green shift through Backer Switch, where we help companies replace fossil energy sources with renewable electric heating.
Focusing on key industries such as the process industry, the maritime sector and the oil and gas industry, where our solutions make a real difference.

Our vision: Leading and sustainable in the market
We have also defined a new, overarching goal for our business - a vision we can be proud to work towards every single day. Our new vision is:

"Norske Backer will become the market's leading and most sustainable supplier of customized solutions for electric heating."

This vision drives us forward and commits us to:

To be innovative and forward-looking, so that we always offer the best and most relevant solutions.
To take a leading role in the market, both in terms of quality, service and technological development.
To have a strong focus on sustainability in everything we do, from manufacturing to product lifecycle, and actively promote the use of clean energy.
To continue to deliver tailored solutions that meet the most complex and specific needs of our customers.

We invite you to join us on this journey towards a more efficient and sustainable future for electric heating!